Clickvalue

noun


A subjective value of someone’s like, retweet or share.

Although all likes, shares, and retweets come from the same act of clicking, not all of them carry the same value. If you are in love, the most valuable like will be the one from your crush. If you are seeking professional support, the most valuable retweet will come from your renowned colleague. Unlike the currency of offline life, where every dollar is the same, no matter who it is coming from, the currency of online life consists of clicking like, retweet and share where not every click has the same value. Clickvalue depends on who the person that reacted to our post is, how popular online they are at the moment, what is our personal relationship to them, how often they like our posts and other people’s posts (if they have a like generator, their click basically has no value). In general, most valuable likes are from the people who are popular and who we are trying to impress. Least valuable likes are from our moms ( love you, mom <3 ).

Visualized by Baris Cavusoglu, sound by Cameron Carter

“For me, she has such a strong clickvalue, that I would be happy even if she were the only one who liked my post”

“While I was in love with him, he had such a strong clikvalue for me, now I don’t even notice if he reacted to my post”

“The person with the strongest clickvalue on my Instagram currently is Susan. When she likes my photo I feel it is something special”